I heard a good friend of mine, say once, that the recruitment problems at SIU could be solved if we became effective at telling SIU’s Story.
It seems that we humans…love a good story.
When I was in grade school I was told that the United States was founded by the pilgrims and puritans and people that were fleeing England for religious freedom.
The story went on, that our country was founded on being a refuge for people that were fleeing [oppression.]
Source: The Power of Story